Thursday, April 1, 2010

10.Deep x adidas Originals Consortium Stan Smith Mid

Streetwear companies have steadily been making their way into the sneaker industry with many teaming up with major footwear companies, or in the case of The Hundreds starting an entire footwear footware line of your own. While branching out into the market with your own line isn’t something easily achieved overnight, and something which requires major work before hand, it never hurts to get your feet wet in the meantime which is exactly what 10.Deep is doing.

We can’t say 10.Deep is buttering us up for their own footwear line but they have tapped adidas Originals Consortium for their first ever sneaker collaboration and boy is it a doozie. 10.Deep took the honor of designing a Stan Smith Mid which they fashioned with a tonal grey nubuck upper. Perforated detailing was then added on the lateral side of the upper to resemble the adidas three stripes, with additional perforations on the medial side of the upper which spells out 10.Deep when the two shoes are placed side by side. A white midsole with a gum outsole keeps you planted securely, while a pair of rawhide laces ensures a snug fit. There’s also co-branding details on the heel tab and tongue, and on a pair of custom insoles with signature 10.Deep graphics of a monsters mouth.


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