Tuesday, January 12, 2010

DJ AM + DJ Premier x Nike – Inside the Design Process With Jesse Leyva

Nike Sportswear Global Design Director Jesse Leyva sat down recently to give us an inside look at how the DJ AM Dunk and DJ Premier Air Force 1 rivalry pack came together. In the video that follows the jump, Leyva discusses how DJ Premier wanted his name to be subtly incorporated into a dark design that would match his own fashion leanings this winter. With AM, it was all about that ‘varsity’ feel, which you can see in the Air Jordan/BTTYS-esque colourway he chose.


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